Call Your Therapist: The Instapocalypse is Upon Us

Call Your Therapist: The Instapocalypse is Upon Us

Shane BarnhillFriday,19 December 2014

The Snap:

Yesterday, photo-sharing service Instagram began deleting the accounts of millions of spam bots that had already been deactivated on the service. Despite their deactivations, these accounts had, until this week, continued to exist and thus show up in the follower counts of users across the service. Instagram, which is owned by Facebook and has over 300 million active users, reportedly purged tens of millions of accounts within 24 hours.

The Download:

The aftermath is both jarring and hilarious: Justin Bieber lost over 3.5 million followers; Kim Kardashian, Rihanna and Selena Gomez all lost over 1 million apiece. Rapper Mase even deleted his Instagram account–during what we can only imagine was both a humbling and rage-filled moment–after losing 1.3 million fake Instagram followers in the blink of an eye.

So yeah, people are pissed off about the so-called Instagram Rapture:


Let’s all take a step back away from the ledge here. Sure, masses of Instagram followers can be a big deal for celebrities. As The New York Times points out, “At stake isn’t just bragging rights, but real money. Social media users with big fan bases can snag lucrative promotional deals from companies eager for them to send out an endorsement to their fans.” So maybe cut the Biebs or Mrs. #BreakTheInternet some slack if they post some sad-faced emoji to Twitter bemoaning the loss of their hordes of Instagram followers. This may actually impact their pocketbooks in some minuscule way in the future.

But the rest of you may need to get some help. Really. If you’re fretting about the followers that you lost due to Instagram’s spam purge, then you might want to consider therapy. And I mean that in a completely serious, non-flippant way. I get that we’re all narcissists now, but if you’re using the number of people who follow you on an app or social network as some measure of your self worth, then I implore you to re-think your outlook on life. And if you really do pause, think about the meaning of life, what you want to accomplish during your short existence, and the fact that we’re all just on a rock flying through space–and you’re still sad about losing your Instagram followers–then please seek counseling.

I’m concerned about you.

Take Action!

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Image Credit: Flickr

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