Forget Digital, You’re Going to Want Jack White’s Next Album on Vinyl

Forget Digital, You’re Going to Want Jack White’s Next Album on Vinyl

Joe GransingerWednesday,7 May 2014

The Snap:

Jack White’s upcoming record is going to have a ton of fancy new features that have rarely, if ever, been done before. While some of the changes on this “Ultra LP” may seem a bit gimmicky — like being the first 3-speed record ever printed — a few of the other features have definitely made it cool enough to earn my pre-order.

Jack White’s website gives us the rundown on what makes this Ultra LP so special:

– 180 gram vinyl
– 2 vinyl-only hidden tracks hidden beneath the center labels
– 1 hidden track plays at 78 RPM, one plays at 45 RPM, making this a 3-speed record
– Side A plays from the outside in
– Dual-groove technology: plays an electric or acoustic intro for “Just One Drink” depending on where needle is dropped. The grooves meet for the body of the song.
– Matte finish on Side B, giving the appearance of an un-played 78 RPM record
– Both sides end with locked grooves
– Vinyl pressed in seldom-used flat-edged format
– Dead wax area on Side A contains a hand-etched hologram by Tristan Duke of Infinity Light Science, the first of its kind on a vinyl record
– Absolutely zero compression used during recording, mixing and mastering
– Different running order from the CD/digital version
– LP utilizes some mixes different from those used on CD and digital version

You can pre-order “Lazaretto” now.

The Download:

If you have ever considered picking up an old record player and joining the hipster-filled vinyl worshipping club, now’s the best time to do it.

Sure, you can get just about any record on vinyl these days, but that doesn’t make them special. I mean, it’s usually (but not always) the same exact recording as the CD version, and they were most likely produced digitally anyway, destroying that sweet sweet analog sound that so many enthusiasts think they love.

But that’s not the case with Jack White.

Lazaretto is done properly, and it’s a good reason to finally make that jump into the world of vinyl. In fact, this album will probably boost record sales more than anything Jack White’s done as an official Record Store Day ambassador.

Yes, some of the ‘features’ up there are pretty useless. I personally couldn’t care less about having a different track running order than the CD, or that Side B has the appearance of an un-played 78. But then again, I’m not a vinyl collector — I’m just a fan of uniqueness, extra content and original ideas.

But there are a lot of features that are just too cool to pass up, especially for $20.

The hidden vinyl-only tracks under the labels? Awesome. And the two separate intro’s for “Just One Drink,” which then merge into one groove later in the song? Even more awesome. And the floating angel hologram!? C’mon, it doesn’t get much more awesome than that.

It feels like the only person I talk about these days is Jack White, and there’s a reason for that — he’s one of the few artists that are actually doing cool and original shit. Not only does he completely endorse vinyl records — which is cool by itself — he’s nearly re-inventing them. And that’s something special.

Watch the 9-minute video of Jack introducing the Ultra LP below:

Take Action!

Hat Tips:

Jack White, Facebook, Image Credit: Flickr



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