Superbowl XLVIII Was Boring. But These Ads Weren’t.

Superbowl XLVIII Was Boring. But These Ads Weren’t.

Leigh MichaelMonday,3 February 2014

The Snap:

In what had to be one of the most boring games in recent Superbowl memory, the Seattle Seahawks defeated the Denver Broncos 43-8. Even Seahawks fans felt a flush of excitement when the Broncos nabbed their eight points, hoping that it would add a touch of excitement to the screen.

The game was far from memorable… But these ads weren’t.

The Download:

Coca Cola – “America the Beautiful”
Spanning a breath of languages, cultures, and landscapes, this was the most effective  “patriotic” ad of the bunch (as opposed to Budweiser’s mildly offensive “A Hero’s Welcome,” which seemed to be insinuating that a good ‘ole American beer is responsible for the actions of a true hero)

Budweiser – “Best Buds”
Adorable, roly-poly dog meets the iconic clydesdales? Bring on that puppy love.

Chevrolet – “Romance”
Yeah, the animal romances stole the show this year. But this one took a herd of cattle and turned it into quite a bovine love (lust?) story.

Chrysler – “America’s Inport”

A voice asks: “Is there anything more American than America?” And yes, that voice belongs to Bob Dylan. Think it’s weird that one of the leaders of the mid-century progressive movement is now acting in a two-minute Superbowl ad? Me too. But, in classic Bob style, it manages to be quietly inspiring. Although many people are bummed that Bob Dylan has been reduced to a car salesman, this isn’t the first time he’s taken to the screen.. He’s also done a Victoria’s Secret ad (yes.) and a Cadillac ad.

Volkswagen – “Wings”

The third auto brand in a row takes home the “best-of” prize. Methinks one industry really got the creative juices flowing this year……

Microsoft – “Empowering”

In a world where technology often seems like it’s creating chasms, rather than building bridges, Microsoft reminds us that “technology has the power to unite us.” Watch it through to the end. A true gem.

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Hat Tips:

Variety, NFL, Image Credit: Flickr

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