Shane BarnhillWednesday,4 December 2013

The Snap:

Earlier this year, Twitter released @MagicRecs, which it describes in the account’s bio as “a Twitter experiment” geared toward delivering “instant, personalized recommendations for users and content via direct message.” Each day, @MagicRecs provides suggestions to Twitter users regarding other people (or hashtags) that they may want to follow, based on who their existing connections start following. While @MagicRecs is still relatively small, it must be providing value. The service’s following has grown from just over 2,300 users in early September to over 41,000 as of the time of this post (see chart below with stats provided via Twitter Counter).

The Download:

While @MagicRecs may be helpful for discovering new people to follow, this isn’t why it’s so useful. I haven’t found many — if any — new accounts to follow on an ongoing basis via @MagicRecs. Others have, to be sure, but in my experience @MagicRecs is far more valuable for two entirely different reasons.


First, @MagicRecs is handy for surfacing Twitter users who are central figures in current events or breaking news. If a new parody account or a Thanksgiving hoax captures the attention of the people who I follow on Twitter, then @MagicRecs jumps into action to alert me, via a direct message, of a related account that I might want to check out.

This is fine, and if @MagicRecs’ utility ended there, it would be enough to warrant following the service indefinitely in order to continue receiving recommendations.

But there’s an even better reason to follow @MagicRecs. Put simply — and there’s really no way to sugarcoat this, so I’m just going to come out and say it — I’ve apparently followed a lot of big-time douchebags over the several years that I’ve been using Twitter, and I bet you have too. You know them. They’re the self-appointed “Thought Leaders” (honestly, who does that?), or the ones who describe themselves in far worse terms. At some point along the way, they must have done something that made them seem worth following, but now they’re still tweeting out a bunch of links to Mashable articles and that one video about social media.

I’m unfollowing many of these people, and I have @MagicRecs to thank for pointing them out to me.


@MagicRecs - Follower Growth

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Hat Tips:

Fast CompanyImage Credit: Flickr, Chart Credit: Twitter Counter


  1. […] last year, I wrote “Why @MagicRecs Is Great,” in which I noted that Twitter’s @MagicRecs is, well, anything but great. “I […]

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