THIS IS POSSIBLY THE BEST STORY I HAVE HEARD THIS YEAR

THIS IS POSSIBLY THE BEST STORY I HAVE HEARD THIS YEAR

Matt HealeyWednesday,21 August 2013

The Snap:

It will become the best story ever if it happens.

There are reports that Google is currently in talks with the NFL to broadcast NFL games over YouTube. The current contract between the NFL and DirecTV expires at the end of next season.

The Download:

PLEASE PLEASE PLEASE PLEASE PLEASE PLEASE PLEASE PLEASE let this happen. This would be great for consumers. Currently DirecTV has a chokehold on out-of-market games. The problem is that if you cannot get DirectTV because you live in a apartment where you cannot mount the dish, or live in an area where you do not have a clear view of the southern sky, or any other reason, you can not get the games. But if they were on YouTube? Problem solved. If this happens then I will finally be able to escape the cable noose that is wrapped around my throat. The last thing that is holding me back from cord cutting will be gone. The combination of the NFL over YouTube, the channels available through Aereo, Netflix, and Hulu, and all of my TV requirements would be accounted for.

Now, granted my position is clear. I REALLY want this to happen. But it also would be a great deal for the NFL. Not everyone has DirectTV, so by going to Google, or a similar OTT player, they can expand their viewership dramatically because as I mentioned above, broadband penetration is far higher than DirecTV penetration. Factor in smart TVs and the additional ways to consume TV and that number will only increase. It also would be a great deal for Google. They can monetize these rights far better than DirecTV can because their total available audience is everyone who has broadband, which, have I mentioned is greater than the total audience who has DirecTV. So if this becomes a paid YouTube channel, which I expect it will, then they can make more than DirecTV ever could.

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