SEE RA RA RIOT’S NEW MUSIC VIDEO FOR ‘BINARY MIND’

SEE RA RA RIOT’S NEW MUSIC VIDEO FOR ‘BINARY MIND’

Leigh MichaelMonday,19 August 2013

The Snap:

Indie-pop band Ra Ra Riot just released a music video for “Binary Mind,” off 2013’s Beta Love. The psychedelic footage feels like a step back into a retro video game – NPR provides an adequately whimsical description: “The band members’ disembodied heads playfully float and bob in a kaleidoscopic, digital landscape.”

Ra Ra Riot is currently on tour with a lot of other awesome artists – check here to see if they’re playing near you. You can snag Beta Love via iTunes.

The Download:

On their Wikipedia page, Ra Ra Riot’s genre is described as “baroque pop.” Am I just really out of the loop, or does this description seem like something that does not belong in the real world?

But the “real world” (or lack thereof) is what “Binary Mind” is all about. It shows us a society where computers and brains are one, where people are driven by technology, and where humans become robots of the virtual world. Their message might be less-than-subtle, but the point hits home. “Binary Minds” is all about society today, and I actually found that the video was actually sort of haunting.

Sure, there are lots of bright colors and acid trip-inspired montages accompanying an upbeat tempo. But if you pull away all those layers, you’re left with some poignant (and frankly depressing) lyrics.

If you’re looking for a little introspection today, watch “Binary Mind” courtesy of NPR. It promises to get you thinking / might make you want to step away from your laptop and desk for a little while. But maybe we all need a good kick to force us to disconnect now and then. And when that kick is in the form of a really awesome song, then that’s all the better.

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Hat Tips:

Ra Ra RiotWikipediaNPR, Stereogum, Image Credit: Flickr



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