GOODBYE, RIM

GOODBYE, RIM

Shane BarnhillFriday,25 January 2013

The Snap:

I’ve had some form of a BlackBerry phone in my pocket for nearly a decade. But for the past several years, during which I have owned various Android and Apple devices for personal use, my “work phone” — as I sheepishly referred to Research in Motion’s device whenever I was caught using it in public — had become more of an albatross than a productivity enabler. Crappy apps. Poor web browsing. A frustrating user experience. And believe me, I could go on with more examples of RIM’s suckage.

The Download:

But fortunately, I don’t have to, because yesterday — after an approval cycle that I have to believe closely mirrored the process of obtaining a set of nuclear launch codes — I was able to replace my BlackBerry with an iPhone.

I marked the occasion using Twitter’s new Vine app (helpful hint: click the image to make it stop):

The funny thing about my Vine post, however, is that it sparked a conversation with some colleagues about RIM’s future in the Enterprise. A couple of co-workers — and yes, they’re the ones who have their BlackBerries attached to their belts with holsters — groaned the somewhat predictable refrain espoused my many a doughy IT guy: “Just wait for BB10. It’s going to be awesome. You’ll be back.”

But the thing is: I won’t. And I doubt that more than a tiny fraction of the people who break free from RIM’s dumbphone chains will be returning, either. With RIM’s share of the smartphone market reportedly down to just 1.1% in the United States and 4.0% in Europe, it’s clear that the BlackBerry brand is greatly damaged. At this point, the next BlackBerry could come with a built-in jetpack, and it would still be considered mere “lipstick on a pig.”

Which reminds me of something that Samuel L Jackson once said about pigs. Or, in RIM’s case, you might say “sewer rat.” Anyway, I’ll let Mr. Jackson clarify my point:

Hat Tips:

BGR, YouTube, Image Credit: Flickr

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