SCIENTIST PROVES THAT ANNOYING THE SHIT OUT OF PEOPLE IS GOOD FOR BUSINESS

SCIENTIST PROVES THAT ANNOYING THE SHIT OUT OF PEOPLE IS GOOD FOR BUSINESS

Shane BarnhillWednesday,21 November 2012

The Snap:

In a new report, Dan Zarrella of HubSpot offers a handful of data-based insights regarding the effectiveness of specific calls-to-action (CTAs) within Facebook. Specifically, Zarrella — who is HubSpot’s Social Media Scientist — demonstrates that CTAs asking fans to Like, Share or Comment on Facebook posts generate, well, more Likes, Shares and Comments. In a nutshell, asking fans to take action tends to work.

The findings in this new report align with insights from some of Zarrella’s past research. For example, Zarrella has proved that brands can generate four times as many retweets on Twitter by simply including the words “Please ReTweet” when posting. Additionally, Zarrella has de-bunked the myth that email popups drive up website bounce rates (at least for his own website).

The Download:

Another way to look at this, of course, is that being an irritating pain in the ass on social networks is somehow good for business. Seriously. To me, all the “LIKE if you…” crap that I see on Facebook outranks even political ranting as an annoying behavior. Likewise, I still instinctively think “n00b!” whenever I see an explicit retweet request on Twitter, and I bounce from websites with popups almost 100% of the time.

But this is why we should all follow people on social networks, like Zarrella, whose ideas challenge our existing ways of thinking — especially when they draw conclusions based on research and data. As marketers, communicators and business strategists, we need to overcome our biases to make smarter decisions.

Sometimes the truth hurts (like the realization that annoyance sells). But believing in data beats believing in unicorns when it comes to generating business results.

 

Hat Tips:

HubSpot’s Inbound Internet Marketing Blog, Dan Zarrella, Image Credit: Wikimedia Commons

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